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David Risher

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1 sources · 3 viewpoints · 3 topics

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David Risher on customer-centric metrics, customer experience design, product scope. Explore 3 viewpoints by topic, with evidence from 1 source.

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product scope

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product scope

Risher focuses on cars and possibly bikes

Risher says he is 'not super focused' on 'maybe it’s a train, maybe it’s a vertical takeoff aircraft.' He is 'pretty focused on a car, or maybe a bike' as what 'you’re going to use.'

Supporting evidence

David Risher·

Lyft CEO David Risher on paying drivers more and the shift to robotaxis

Original excerpt

So I’m not super focused on maybe it’s a train, maybe it’s a vertical takeoff aircraft; I’m pretty focused on a car, or maybe a bike, is going to be what you’re going to use.
Context

So I would say... So great question, and maybe a nuanced answer. I actually think most people, when they pull an app like this, they kind of know how they’re going to get from A to B, they kind of know that already.

Open original · Publisher transcript paragraph 14 (opens in a new tab)Original text source (opens in a new tab)
David Risher
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customer-centric metrics

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customer-centric metrics

Risher says frustrating ride experiences reduce future use

Risher says riders are frustrated every time the experience he describes happens. In his view, people who have that experience are less likely to take rides in the future.

Supporting evidence

David Risher·

Lyft CEO David Risher on paying drivers more and the shift to robotaxis

Original excerpt

I’m like, “Okay, hold up, you’ve just glossed over the most important thing, which is that 100 percent of the time it happens, it’s a pain in the ass, and the rider is frustrated by it. And so I will guarantee you, you don’t have to go and do a bunch of research on this, I already know, people who have that experience are less likely to take rides in the future.
Context

So you can go ahead and decide if you want to look at that or not, but I already know the answer to that.”

Open original · Publisher transcript paragraph 42 (opens in a new tab)Original text source (opens in a new tab)
David Risher
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customer experience design

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customer experience design

Risher wants a more interesting in-car experience

Risher notes that people’s interaction with the app is relatively brief compared with their time in the car. He describes part of his job as making the in-car experience “even more interesting” so it can “have a bigger place in your brain” than just how riders got there.

Supporting evidence

David Risher·

Lyft CEO David Risher on paying drivers more and the shift to robotaxis

Original excerpt

Remember, here’s the last thing I’ll say, people’s interaction with the app — and this is different from us versus some primarily tech companies — is relatively brief compared to the time they’re spending in the car. And so I would say part of my job is to figure out how to make that in-car experience even more interesting and, frankly, have a bigger place in your brain than just how you happen to get there.
Open original · Publisher transcript paragraph 99 (opens in a new tab)Original text source (opens in a new tab)
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Statements by source date1

Statements are ordered by the original source publication date; differences in wording do not establish a change of position.