David Risher

So I’m not super focused on maybe it’s a train, maybe it’s a vertical takeoff aircraft; I’m pretty focused on a car, or maybe a bike, is going to be what you’re going to use.

I’m like, “Okay, hold up, you’ve just glossed over the most important thing, which is that 100 percent of the time it happens, it’s a pain in the ass, and the rider is frustrated by it. And so I will guarantee you, you don’t have to go and do a bunch of research on this, I already know, people who have that experience are less likely to take rides in the future.

Remember, here’s the last thing I’ll say, people’s interaction with the app — and this is different from us versus some primarily tech companies — is relatively brief compared to the time they’re spending in the car. And so I would say part of my job is to figure out how to make that in-car experience even more interesting and, frankly, have a bigger place in your brain than just how you happen to get there.