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content strategy

Judgments in this source concerning content strategy. Explore 2 viewpoints with evidence from 1 source.

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Jennifer Ferro

A preference for “chocolate cake”

Ferro contrasts broccoli with chocolate cake and says KCRW tries to lean toward the chocolate cake.

Supporting evidence

Don’t be boring

Original excerpt

There’s the broccoli and the chocolate cake. We try to lean toward the chocolate cake.
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