content strategy
KCRW does not assume public radio must be boring
Original excerpt
We don’t assume, oh, we’re public radio, so we should be a little bit boring.
Don’t be boring
Masters of Scale · · Duration 33:44
Jennifer Ferro says KCRW does not assume that being public radio means it should be boring. Read 3 viewpoints with supporting evidence and source links.
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Synthesis
KCRW does not assume public radio must be boring
KCRW does not assume that being public radio means it must be boring.
Supporting evidence 1
Original excerpt
We don’t assume, oh, we’re public radio, so we should be a little bit boring.
Jennifer Ferro · Paragraph 1
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content strategy →A preference for “chocolate cake”
Ferro contrasts broccoli with chocolate cake and says KCRW tries to lean toward the chocolate cake.
Supporting evidence 1
Original excerpt
There’s the broccoli and the chocolate cake. We try to lean toward the chocolate cake.
Jennifer Ferro · Paragraph 2
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content strategy →Bookstores and libraries can coexist
Ferro points to bookstores and libraries as an example of public and private options coexisting, with people choosing based on their needs.
Supporting evidence 1
Original excerpt
Yeah, definitely. And I also think that there are lots of things in the world that have public parts and private parts. There’s bookstores and there are libraries, and both coexist really nicely, and people make decisions based on what they need.
Jennifer Ferro · What a healthier public internet could look like — Paragraph 104
Read in source context →Context
I don’t know. I don’t want to be a big advocate of government regulation necessarily, but I do feel that our society is better when we have spaces that are designed just to make people’s lives better. That’s it.
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public-private ecosystem design →
Key moments3
Short, attributed passages with the context to verify them. The full conversation stays with its publisher.
content strategy
A preference for “chocolate cake”
Original excerpt
There’s the broccoli and the chocolate cake. We try to lean toward the chocolate cake.
public-private ecosystem design
Bookstores and libraries can coexist
Original excerpt
Yeah, definitely. And I also think that there are lots of things in the world that have public parts and private parts. There’s bookstores and there are libraries, and both coexist really nicely, and people make decisions based on what they need.
Context
I don’t know. I don’t want to be a big advocate of government regulation necessarily, but I do feel that our society is better when we have spaces that are designed just to make people’s lives better. That’s it.
Source & methodology
These viewpoints are linked to their original sources. Paraphrases are labeled and are not verbatim quotes.
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Jennifer Ferro: Viewpoints
Jennifer Ferro on content strategy, public-private ecosystem design. Explore 3 viewpoints by topic, with evidence from 1 source.