Fixed seat prices may fit fewer AI product experiences

Wade Foster questions fixed seat-based pricing when intelligence is a central part of the product experience, while allowing that it may still make sense in some areas. He expects usage-based or outcome-based pricing to become more common.

Wade Foster·Published Sep 17, 2026

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No Code Is Code: Zapier CEO Wade Foster on Headless Tools, Zapier MCP & Automation Bench

Original excerpt

for the most part, seat-based pricing is dead or dying. I think it may still make some sense in some small areas, but by and large, when you're, when intelligence is such a core part of these product experiences, I don't see how a fixed seat-based pricing mechanism really makes much sense

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