Disney: The Renaissance and the Empire
Original excerpt
They would generally not work with A-list stars and directors, and instead they would focus on the quality of the scripts and the stories and let that be their guiding judgment, as opposed to the typical Hollywood thing of who's attached to the project.
Context
Yep. And the way they did it was this famous strategy that they called the singles and doubles strategy. The idea was they would keep their production costs low. Like, do we have the stars?
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