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Thèmes / Création d'entreprises

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Prioritize scripts and stories over star attachments

David Rosenthal describes keeping production costs low, generally avoiding A-list stars and directors, and letting script and story quality guide decisions.

David Rosenthal·Publié

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Disney: The Renaissance and the Empire

Extrait original

They would generally not work with A-list stars and directors, and instead they would focus on the quality of the scripts and the stories and let that be their guiding judgment, as opposed to the typical Hollywood thing of who's attached to the project.
Contexte

Yep. And the way they did it was this famous strategy that they called the singles and doubles strategy. The idea was they would keep their production costs low. Like, do we have the stars?

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