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LLM synthesis doesn’t replace user interviews
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LLM synthesis doesn’t replace user interviews
Just because an LLM can synthesize customer research doesn't mean a designer should stop doing user interviews.
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Supporting evidence
Parsing “Can” from “Should”: How Netflix's Product Team Got Thousands of Creatives to Trust an AI Overhaul
Original excerpt
Just because an LLM can synthesize customer research doesn't mean a designer should stop doing user interviews,
Publication dates describe the sources, not changes in belief.