B2B job boards support high prices via upsells

Levels describes Remote OK's revenue model, noting B2B job boards can charge premium prices. He added cosmetic upsells like rainbow-colored posts and background images for up to $1,000 each, reaching $140K monthly revenue at peak before macroeconomic changes reduced income significantly.

Pieter Levels·Published Aug 20, 2024

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Pieter Levels on Bootstrapping Startups, AI Image Models, and Indie Development

Original excerpt

You start with 2.99, but at the peak, when the feds started printing money like 2021, I was making 140K a month with Remote OK with just job posts. And I started adding crazy upsells, like rainbow-colored job posts. You can add your background image. It’s just upsells, man. And you charge a thousand dollars for an upsell.

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