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Attributed viewpoint · Not a direct quote

A failed taxi-company meeting helped clarify a pivot

Markus Villig describes a failed negotiation that reinforced the decision to work directly with drivers rather than trying to modernize taxi companies.

Markus Villig·Published

Behind the viewpoint

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Bolt ft. Markus Villig - From Bootstrapping in Estonia to a Global Leader in Mobility

Original excerpt

So after about 15 minutes, he just told us no, and we walked out—and we were happy we were able to do that.
Context

So we took a seat. We pitched him on why Bolt is a fantastic product and why he should adopt it at his company. Clearly the meeting wasn’t going anywhere. But I think that really brought home the lesson that it’s much easier for us to, uh, not try to work with these dinosaurs and bring these taxi companies to the future, but rather let’s start to work directly with the drivers.

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