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Attributed viewpoint · Not a direct quote

A better ride-ordering experience encouraged word of mouth

Markus Villig says people shared Bolt’s ride-ordering experience without the company needing to spend heavily on marketing.

Markus Villig·Published

Behind the viewpoint

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Bolt ft. Markus Villig - From Bootstrapping in Estonia to a Global Leader in Mobility

Original excerpt

So people were just sharing it without us actually having to spend too much marketing.
Context

We started to see some trips happening every day. And it was organically just growing and, and becoming quite viral because the baseline was so bad. So people are just used to having this horrible experience, and the moment experienced, uh, a new way to order a ride—you just tap a button, a car shows up—it was so great.

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