Attributed viewpoint

Mohan proposes audience-specific thumbnails with AI-assisted A/B testing

Mohan asks why creators should not be able to associate multiple thumbnails with a video depending on its audience. He proposes making A/B testing available to every creator through AI; the quoted passage does not establish that this is already a released feature.

Neal Mohan·Published Sep 23, 2026

Behind the viewpoint

Translations are for reading; original excerpts remain the evidence.

YouTube CEO Neal Mohan: Why We’re Betting On AI And Not Afraid Of It

Original excerpt

Dynamic thumbnails: Why not give creators the ability to have multiple thumbnails associated with their video, depending on who the audience is? A/B testing is a concept that’s existed for a while. Why not allow AI to put that in the hands of every single creator?

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