Topics / AI products

Attributed viewpoint · Not a direct quote

Advertising could fit personal agent workflows

John Coogan sees Meta’s advertising business as aligned with personal agent use cases and discusses brands sponsoring agent workflows.

Behind the viewpoint

Translations are for reading; original excerpts remain the evidence.

TBPN: John Coogan on personal agents and advertising

Original excerpt

they of course already have a business model that's heavily aligned with this type of use case advertising. We've talked about this idea that brands would love to sponsor agentic workflows.

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Open the episode and seek to 11:21.

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