Workflow-native AI integration
J&J embeds AI tools directly into employee workflows—for example, integrating AI into CRM platforms so sales representatives can access provider-specific insights, and into drug safety workflows to improve case identification and resolution.
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Gen AI Present and Future: A Conversation with Jim Swanson, CIO at Johnson & Johnson | Greylock
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Third, we’re placing a heavy emphasis on embedding AI tools directly into employees’ workflows. For our sales representative, these capabilities are integrated directly into their CRM platform. When a representative prepares for a visit with a provider, they can get information on the kinds of patients the provider usually sees, the interactions we’ve had with them previously, the types of advances or insights they might want to know about, the channel the provider prefers to be engaged on, etc. Similarly, with our drug safety teams, we have embedded these tools into their workflows so they can better identify and resolve cases.
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