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You are not a model. Don’t price per token. | Andreessen Horowitz

a16z · News & Content ·

A source overview of pricing strategy guidance for AI applications, advising against token-based pricing at the application layer, recommending pricing at the highest measurable and defensible value layer, and suggesting credits tied to recognizable work as a preferred intermediate step toward outcome-based pricing. Lisez 3 points de vue avec leurs éléments à l’appui et les liens vers les sources.

Tugce Erten, Sarah Wang
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En un coup d’œil

  • Avoid importing model-layer token pricing to the application layer

    Pricing application-layer work in tokens imports the model provider’s cost structure into the customer relationship and anchors product value to a unit whose cost keeps falling. Carrying model-layer pricing logic into the application layer is often a mistake.

    Lire le moment probant · Paragraphe 3

  • Price at the highest measurable, attributable, defensible value layer

    Companies should price at the highest layer of value they can reliably measure, attribute, and defend—not at the infrastructure or token level.

    Lire le moment probant · Paragraphe 4

  • Package variable work in credits; move toward outcomes customers can recognize and trust

    Turn variable work into units customers can understand. Use credits to package those units when flexibility matters. Move toward outcomes as soon as customers can recognize and trust them.

    Lire le moment probant · Paragraphe 49

Passages clés3

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Paragraphe 49 (s’ouvre dans un nouvel onglet)
pricing strategy

Package variable work in credits; move toward outcomes customers can recognize and trust

Extrait original

The better path is to price at the highest layer of value you can reliably measure, attribute, and defend. Translate variable work into understandable units. Use credits to package those units when flexibility matters. Move toward outcomes as soon as customers can recognize and trust them.
Tugce Erten, Sarah Wang·
Paragraphe 3 (s’ouvre dans un nouvel onglet)
pricing strategy

Avoid importing model-layer token pricing to the application layer

Extrait original

When an application prices that work in tokens, it imports the model provider’s cost structure into the relationship with the customer and anchors the product’s value to a unit whose cost keeps falling. Based on our work, it’s often a mistake to carry the model layer’s pricing logic into the application layer.
Tugce Erten, Sarah Wang·

Source et méthodologie

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