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Ruben Gamez
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Leverage needed for big-company case studies
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Leverage needed for big-company case studies
Securing case studies from larger companies requires internal advocacy because they often have formal policies; without someone internally championing the request, it's very difficult to obtain them after the customer is already using the product.
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Supporting evidence
Original excerpt
if you’re dealing with a bigger company where they have a policy or something, you really need somebody to fight for that in some way, shape, or form.
Context
Yeah. You need leverage for them to actually… We’ve gone back and we’ve gotten case studies afterwards. We did, once Sam, the new CEO for SignWell, got in, he did a bunch of that. And some said yes, some just didn’t reply or anything like that. But And once they’re already using the product, if you can’t find any leverage, then it’s going to be really tough.
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