A better ride-ordering experience encouraged word of mouth
Markus Villig says people shared Bolt’s ride-ordering experience without the company needing to spend heavily on marketing.
Stützende Belege
Originalauszug
So people were just sharing it without us actually having to spend too much marketing.Bolt ft. Markus Villig - From Bootstrapping in Estonia to a Global Leader in Mobility
Kontext
We started to see some trips happening every day. And it was organically just growing and, and becoming quite viral because the baseline was so bad. So people are just used to having this horrible experience, and the moment experienced, uh, a new way to order a ride—you just tap a button, a car shows up—it was so great.
Die Startzeit stammt aus dem bereitgestellten Transkript. Die Synchronisierung der Wiedergabe steht noch zur Überprüfung an.
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