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Zugeordnete Aussage

Leverage needed for big-company case studies

Securing case studies from larger companies requires internal advocacy because they often have formal policies; without someone internally championing the request, it's very difficult to obtain them after the customer is already using the product.

Ruben Gamez·Veröffentlicht

Hinter der geäußerten Meinung

Übersetzungen dienen dem Leseverständnis; die Originalauszüge bleiben die Quellenevidence.

Episode 852 | Getting Big Name Customer Case Studies and More Listener Questions (with Ruben Gamez)

Originalauszug

if you’re dealing with a bigger company where they have a policy or something, you really need somebody to fight for that in some way, shape, or form.
Kontext

Yeah. You need leverage for them to actually… We’ve gone back and we’ve gotten case studies afterwards. We did, once Sam, the new CEO for SignWell, got in, he did a bunch of that. And some said yes, some just didn’t reply or anything like that. But And once they’re already using the product, if you can’t find any leverage, then it’s going to be really tough.

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