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founder sales capability

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Paquette distinguishes investor pitches from product demos

IN CONTEXTfounder sales capability1 viewpoints
2026-09-24

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Paquette distinguishes investor pitches from product demos

Paquette says he knows very few founders who can actually sell. He notes that founders can sell to investors, yet says their performance in an actual product demo probably would not be that great.

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Supporting evidence

Bootstrapping From a $500K Goal to a $50M Company

Original excerpt

I know very few founders who can actually sell. They can sell investors, but if you put them on the phone to do an actual product demo, it probably wouldn't be that great.
Context

I'll just have 10 customers, you know, paying 50k a year, 500,000. And that was like the business plan. Moving from, you know, founder, founder, led founder, Sol, I used to call it Ross and Company, you know, to an actual organization.

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