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AI product design principle

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Best AI applications make AI invisible to users

IN CONTEXTAI product design principle1 viewpoints
2026-10-01

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Best AI applications make AI invisible to users

Piero Molino argues that effective AI integration means users stop noticing the AI — they should not think about model choice, token consumption, or inference speed, as those details distract from flow in gameplay or knowledge work.

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Supporting evidence

Piero Molino on AI in Games

Original excerpt

I think you shouldn’t be thinking about which model you’re using, how many tokens per second, how many tokens you’re consuming, and all of these implementation details. They get you away from the game you’re playing or the task you’re performing as a knowledge worker.
Context

Piero Molino.

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