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Benedict Evans
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Three questions for a new transformative technology
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Three questions for a new transformative technology
Evans outlines three questions companies face with a new transformative technology: how to buy, build and deploy it; how far it changes their operations, with answers differing by industry; and whether it creates challenges to their business economics, new competitive pressures or, perhaps, an existential threat.
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Stepping back, it seems to me that with each new transformative technology, every company has to ask three kinds of questions. First, how do we buy, build and deploy this? Do we do pilots? Should we take the product that's bundled from Microsoft/Google/Oracle, build something ourselves, pay someone to build something, or buy this new thing from a startup? Second, they have to ask how far this changes their operations. What does it mean?
Contexto
What does email mean for us? What does spreadsheets mean for us? The answer to that might be radically different if you were an insurance company or a law firm. And third, you have to ask whether this creates new challenges to your business’s economics, new competitive pressures, or, perhaps, some kind of existential threat.
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